Nick Georgetti from the UAE region solutions provider 2point0 Concepts turned into something of a tour guide for me during my time last week in Dubai.
One of the stops was a walk around the buildings – with their often over-the-top designs – in the city’s financial hub. He pointed out how one developer was using low-rez LEDS on their grounds the way Tottenham Hotsput and Real Madrid use them around their football pitches.
It’s an interesting take on things. Visitors can’t help but look way up to take in the architectural designs and scale of things, but if you pass through there all the time, these displays are in the natural line of sight of motorists.