Dubai Office Block Borrows From Sports World For Displays


Nick Georgetti from the UAE region solutions provider 2point0 Concepts turned into something of a tour guide for me during my time last week in Dubai.

One of the stops was a walk around the buildings – with their often over-the-top designs – in the city’s financial hub. He pointed out how one developer was using low-rez LEDS on their grounds the way Tottenham Hotsput and Real Madrid use them around their football pitches.

It’s an interesting take on things. Visitors can’t help but look way up to take in the architectural designs and scale of things, but if you pass through there all the time, these displays are in the natural line of sight of motorists.


Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes


12+ year-old blog and podcast about digital signage & related tech, written by industry consultant, analyst & bullshit filter Dave Haynes.
I continue to be somewhat bewildered as to why #DOOH companies/orgs genuinely need to be there … it’s not like the… - 55 mins ago
Dave Haynes