Projects: Sport Chek Opens Pair Of Tech-Heavy Flagship Stores


Canadian retailer Sport Chek, which sells guess what, has opened a pair of tech-filled flagship stores in Yorkdale Shopping Centre and Square One Shopping Centre, two of the largest and busiest malls in Canada. They are about 25 minutes, to three days, away from each other, depending on greater Toronto traffic.

Like an earlier flagship in the giant West Edmonton Mall, these stores, which officially opened today, are filled with all kinds interactive digital and whiz-bang display tech. I’m all but certain both of these malls previously had Sport Cheks inside or on the mall footprint.

A press release says the stores, combined, are 120,000 square feet of retail.

Providing access to best-in-class digital technology, the flagship stores deliver an enhanced customer experience through a network of digital signage, interactive technology and show-stopping installations. The stores create a retail space that engages, excites, inspires and informs the customer and includes next-generation features such as:

  • Interactive ski, snowboard and golf video walls, providing recommended product suggestions based on the individual customer’s needs and abilities
  • An RFID shoe wall, allowing customers to scan shoes and pull up detailed product information
  • eCommerce screens, leveraging the full functionality of for an expanded product selection
  • 3D holograms, showcasing the latest sport tech product and accessories
  • Interactive kids’ zones, with games mirroring major team sports aimed at engaging children in-store
  • State of the art shop-in-shops, from top brands such as Nike, Under Armour, Adidas and The North Face, offering customers an unparalleled assortment of the latest products
  • Community Hub, provides a lounge area where sports enthusiasts can have a seat and connect on community events, product advice, sports games and more
  • Tech Shop, for shoppers to engage with the latest and greatest from the leading sport technology brands such as Fitbit, GoPro and Garmin

Square One’s 75,000 square feet has:

  • 226 Samsung screens
  • Event space with two curved LED walls
  • 46 tablets

Yorkdale’s 45,000 square feet has:

  • 257 Samsung screens
  • Digital portal entrance
  • Digital art mosaic
  • 46 tablets

“Our stadium of sport is reinventing sporting goods by providing an immersive and inspiring experience delivered by people that share your passion for sport and activity,” says Chad McKinnon, Chief Operating Officer, FGL Sports.

Sport Chek’s also has a flagship in suburban Vancouver’s Metrotown mall, and there is now what’s billed as a lab store – with a TSN broadcast studio – at Maple Leaf Square, just outside the venue where the NHL Leafs and NBA Raptors play.

Samsung is obviously the primary display company, based on the specs provided. Not sure about software, but the earlier jobs involved STRATACACHE and very probably these ones, as well. Safe guess that Coxcom did the installs.

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes


12+ year-old blog and podcast about digital signage & related tech, written by industry consultant, analyst & bullshit filter Dave Haynes.
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