Projects: 106 Feet Of Indoor LED At Salesforce HQ

salesforcelobby

Part of the renovations done at the Fremont Street, San Francisco offices of CRM software giant Salesforce was a vast hi-rez LED wall on the lobby wall outside the elevator banks.

The company used 4 mm pixel pitch LED modules, which rolls up to some 7 million pixels on a canvas 106 feet wide by just shy of 13 feet high. It is so far the longest continuous 4 mm LED screen in the United States, and rivals in size many of the LED boards in Times Square.

“We use the video wall for branding, supplying information, and providing a changing ambiance in the modern lobby space,” says Chase Mattison, program manager for Salesforce’s global real estate operations team, in a post on Display Daily. “Visitors to Salesforce are constantly commenting on how amazing our LED display looks.”

The project used S|N|A and was guided by the design firm Gensler.

I couldn’t find much media about it, but here’s a video …

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

11+ year-old blog (and now podcast) about digital signage and related tech, written by industry consultant, analyst and bullshit filter Dave Haynes.
Hear about 127 Feet Of Amazing Experiential LED At Chicago's 150 N. Riverside https://t.co/PCheV4QduK https://t.co/W1Kd9Kz7ZU - 7 hours ago
Dave Haynes