I don’t normally write about new hires at companies because the stats show readers generally (and sometimes profoundly) don’t care, but news of one of the better known guys in the signage business getting back in the spotlight is worth some attention.
Former BroadSign CEO Brian Dusho has been hired by CIVIQ Smartscapes to head its Digital Out Of Home sales and business development partnerships globally, under the tile of President, Digital Out-Of-Home (DOOH).
“We are excited to welcome Brian aboard during this period of rapid growth for the company,” says Brad Gleeson, CIVIQ Smartscapes Chief Commercial Officer. “His leadership experience and accomplishments within the DOOH industry will help support and grow our partnerships as we expand globally.”
“I’m thrilled to be joining such a talented team to lead the next generation of global communication and technology,” says Dusho. “The process of turning urban landscapes into smartscapes provides sustainable economic impact and valuable services to everyone, and CIVIQ Smartscapes is one of the true pioneers in this space.”
Dusho was with BroadSign for more than a decade, finishing up as president and CEO in 2014. Before that he had a very successful run in the Pro AV market.
CIVIQ Smartscapes is quite new, a consortium led by custom computing specialist Comark Corporation. It’s own description: “(CIVIQ) designs and manufactures interactive “smart city” communications structures that provide access to and enhance public information, commerce, safety and efficiency to create “smartscapes” – the future of intelligent urban infrastructure. By pulling the best technology and most relevant partners together, CIVIQ Smartscapes is able to design, manufacture and deliver turnkey networked structures that provide cities with a range of beneficial services and capabilities, covering up to 100 percent of the cost through advertising revenue.”
The first iteration of this will be the LinkNYC terminals on the streets of New York City, replacing outdated telephone booths with digital information stations that include free 24/7 public Wi-Fi, free phone calls anywhere in the U.S., free mobile charging stations and digital posters that will pay the bills and generate, if agencies and brands like it, more than $500 million in revenue for NYC over the first 12 years.
While it may seem odd, from a distance, to see what looks like an AV guy hired to run a group focused on advertising, BroadSign’s platform was and is all about digital OOH advertising, and Dusho was heavily involved with the Digital Place-Based Advertising Association (DPAA).
He knows the space well.