ComQi Paper Takes Different Look At Corporate Comms Signage Strategy

comqicorpcomsNY-based software and services firm ComQi has pushed out a white paper that gives a different look at what corporate communications digital signage is all about.

It covers off the traditional stuff – like staff messaging and directories – but also gets into some far less travelled turf like policy compliance and KPI dashboards.

Two or three years ago, Hellberg and I were at a trucking company in Michigan talking corporate comms content, and walked into a break room absolutely wallpapered with state and federal rules and regs posters we assumed had to be up there. There had to be a better way, we thought.

The policy compliance section goes into how this sort of thing could be done better, not only in footprint but adding things like language options and mobile downloads.

The paper is called¬†How Digital Signage Is Changing Corporate Communications and is a free, no-strings-attached download (not a fan of those ones you need to register to receive, though I get why that’s done).

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

Decade-old blog about digital signage and related tech, written by industry consultant and shit-disturber Dave Haynes.
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Dave Haynes