Projects: Toronto’s Union Station Ties Up Ads With LED

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Anyone who commutes into Toronto by rail can tell you what a confused, awful mess its main rail station has been for many years, and fortunately the long-running effort to spruce it up is starting to be revealed.

The new York Concourse area opened recently – and it doesn’t feel like a basement storage hall for an out of home ad company. It’s bright, airy and the ad positions are built into the overall design.

At least so far.

I walked through there the other day and counted six rounded support columns with 360-degree digital posters, run by Clear Channel Canada.

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There are also two big NanoLumens LED walls in the glass atrium that is now home to the Union Person Express train.

The Union Pearson screens are all, I believe, owned and managed by IMA Outdoor, which had the ad concession at Union Station and the suburban Go commuter tail stations for many years.

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

Decade-old blog about digital signage and related tech, written by industry consultant and shit-disturber Dave Haynes.
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