Projects: Brown-Forman’s Interactive Liquor Wall At HQ

September 1, 2015 by Dave Haynes

This is a big 3×3 touch interactive video wall designed exclusively for Brown-Forman, makers of Jack Daniels and all kinds of other booze, at its Louisville, Kentucky headquarters.

An interactive bottle carousel showcases all the liquor brands, and includes directional audio for what’s described as a multi-sensory experience. The experience was conceived and developed by Array Interactive and uses Clarity Matrix displays from Planar. Trinity Video Systems got it in and running.

Visitors can touch, access, and engage with Brown-Forman brand campaigns, branded entertainment, social media conversations, new product packaging and more in an entirely new and immersive way. The Gentleman Jack experience features image and video galleries, social feeds delivered from the brand’s social listening platform, new packaging, and some hidden “easter eggs” to add a little whimsy.

Brown-Forman’s content management team has the tools in hand to configure and update the video wall content as needed.