Projects: Sharing A Coke In Times Square

Coke - What's In A Name - 128 - C (06222015)

Here’s a nice social media-driven campaign for Coca-Cola, as planned and booked by Posterscope in NYC’s Times Square.

People were encouraged by the billboard to tweet their name to a dedicated campaign hashtag, and then see a “story” about their name appear on a digital board. A camera then snapped an image of that story and tweeted it back to the user. 

The results:  42,000 posts to the #CokeMyName hashtag and an estimated 350 million social impressions.

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

11+ year-old blog (and now podcast) about digital signage and related tech, written by industry consultant, analyst and bullshit filter Dave Haynes.
RT @MichaelTutton: Latest @sixteennine Projects #Podcast: Using digital signage to become legendary #Norse animals. https://t.co/2irGy13kz1… - 3 hours ago
Dave Haynes