Projects: Sharing A Coke In Times Square
August 19, 2015 by Dave Haynes
Here’s a nice social media-driven campaign for Coca-Cola, as planned and booked by Posterscope in NYC’s Times Square.
People were encouraged by the billboard to tweet their name to a dedicated campaign hashtag, and then see a “story” about their name appear on a digital board. A camera then snapped an image of that story and tweeted it back to the user.
The results: 42,000 posts to the #CokeMyName hashtag and an estimated 350 million social impressions.