Apple Reported To Be Dumping iPads As In-Store Smart Signs

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Photo: Macstories

The Apple-centric blog 9to5Mac is reporting that Apple’s impending store refresh will include a change in how it handles merchandising and product information.

“With this Apple Store refresh next week,” the blog reports, “Apple will be pulling these aging iPad 2s from most of its stores. Instead of Smart Signs, Apple will begin pre-loading price information and product details onto display iPhones, iPads, and Macs themselves. Apple will use the new space to install more devices that potential customers can test on the show floor. The recently launched iPad mini displays for the Apple Watch will not be going away. Apple will also showcase iPhones with redesigned white display docks.”

“Some larger Apple Stores will retain a few Smart Signs as Apple conducts this transition. Sources say that, beyond the desire to feature more products on store tables and to replace the aging iPad 2s, Apple is removing Smart Signs because it found that the setup is confusing for some customers. Retail employees note that some customers were unaware that the Smart Signs were simply informational items and became confused when they could not fully use the device as a demo iPad.”

Makes sense. I think tablets as smart, readily-updated fact tags make a ton of sense in places like wireless retailing, but it’s easy to imagine how people looking for an iPad would be confused by rows of iPads that didn’t do much.

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

Decade-old blog about digital signage and related tech, written by industry consultant and shit-disturber Dave Haynes.
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