Marketing: AOPEN Launches Product With Great Explainer Video

aopen cbox grab

I think AOPEN may have some challenges with the price-points for its new commercial Chromebox and Chromebase – they’re priced accordingly, but the market mostly equates Chromebox to sub-$200 devices. However, the Taiwan company does a very nice job with this explainer video showing the products, features and benefits and applicability.

People who do mass deployments and work in rough environments “get” the importance of commercial versus consumer, but this sort of video marketing can help swing the crowd fixated on price.

This sort of thing costs a lot more than standard sell sheets (which too often get done by people who have little or no marketing sensibilities), but it can be very effective.

I’ll say it again: signage is a visual, video-driven medium, and if you are not marketing with that in mind, you’re kinda missing it.

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

Decade-old blog about digital signage and related tech, written by industry consultant and shit-disturber Dave Haynes.
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