Projects: Madame Tussauds Uses Giant LED Wall To Hoover In Times Square Tourists


The Madame Tussauds wax museum in New York’s Time Square has put a massive 13 ft by 12 foot LED screen in a glassed part of the facade to pull in tourists passing by on 42nd Street.

The LED is a big NanoLumens unit, running content via Scala software based on a concept developed by the guys at OpenEye Global.

OpenEye developed a content strategy based on the utterly inexplicable thrill of being next to wax replicas of celebrities. Eeeek! Using actors and a green screen set-up to film reactions to their encounters with Madame Tussauds’ stars, says a press release, “crowds outside could get a real taste of the fun that awaits them inside.”


Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes


11+ year-old blog (and now podcast) about digital signage and related tech, written by industry consultant, analyst and bullshit filter Dave Haynes.
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Dave Haynes