Projects: Madame Tussauds Uses Giant LED Wall To Hoover In Times Square Tourists

madamet

The Madame Tussauds wax museum in New York’s Time Square has put a massive 13 ft by 12 foot LED screen in a glassed part of the facade to pull in tourists passing by on 42nd Street.

The LED is a big NanoLumens unit, running content via Scala software based on a concept developed by the guys at OpenEye Global.

OpenEye developed a content strategy based on the utterly inexplicable thrill of being next to wax replicas of celebrities. Eeeek! Using actors and a green screen set-up to film reactions to their encounters with Madame Tussauds’ stars, says a press release, “crowds outside could get a real taste of the fun that awaits them inside.”

 

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

11+ year-old blog (and now podcast) about digital signage and related tech, written by industry consultant, analyst and bullshit filter Dave Haynes.
Good Lord. Addressable digital signage displays over every player locker at Texas Longhorn s football locker room. https://t.co/4YCy0XhJHn - 18 hours ago
Dave Haynes