Meet Veronica, Revel’s Digital Mannequin

Veronica

Ted Rosenbaum from Fargo, ND-based RevelDigital called the other day to tell me about Veronica, a digital mannequin the CMS and solutions company is using to showcase its capabilities.

reveldigital-text-300pxIt has touch, beacons, pattern detection, NFC and on and on, all pretty much running off a slinky silver fashion mannequin. The goggles have LEDs in them and change colours based on the gender detected in front of them, using real-time face pattern detection and analysis.

The tablet communicates through WiFi to the web and talks to a little Arduino microcontroller via Bluetooth. The Arduino, says Rosenbaum, is wired to a capacitive chipset that is installed in the hand – so just touching the hand sends signals to the tablet and can change content.

The tablet shows age/gender numbers on visitors on its graph on the bottom as people stand in range of the camera on the tablet, the analytics being generated with Revel’s cloud-based platform.

A smartphone at a nearby table can display the “profile” information of all participants within range of a BLE beacon associated with the mannequin. There’s also an NFC tag that creates a bridge with user phones.

All of the tech, says Rosenbaum, is controlled and managed by the Revel CMS, which has built-in reporting and analysis.

It’s an interesting approach to marketing a company’s capabilities at trade shows and other events. The mannequin has that “What is THAT?” factor that will draw people over, and it acts as a hub for showing off a range of different technologies, instead of a more typical approach of showing how A works, then switching up and showing what B does, and so on. 

It’s not at all likely you’d actually see something like this in a retail environment, but this is a way to generate some ideas. Already, we’re seeing retailers putting BLE beacons in mannequins to communicate with shoppers.

IOT-banner

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

11+ year-old blog (and now podcast) about digital signage and related tech, written by industry consultant, analyst and bullshit filter Dave Haynes.
How big data is giving digital OOH companies deep, rich measurement, via @citilabs_HQ https://t.co/UXpWRaaRqo https://t.co/s0AqQebbR6 - 4 hours ago
Dave Haynes