Research Suggests Android Picking Up Steam In Signage, Embedded Markets

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The embedded business unit of VIA Technologies in Taiwan – which has a big office in Silicon Valley, as well – has done a worldwide survey of end-user customers to get a sense of where they’re at with using Android.

Some 93% of the roughly 250 respondents indicated they are either currently using or are considering using Android for an embedded project in the near future.

The top three applications being considered are industrial automation, infotainment (presumably mass transport screens) and digital signage

The survey suggests the top three benefits of going with the Android OS are touch screen support, reduced time to market, and customizability

Meanwhile, the top three perceived challenges are lack of Input/Output support, lack of internal expertise, and lack of development tools.

via_logo“The results from the survey tie closely to our own experiences as a pioneering Embedded Android solution provider and give objective confirmation of the increasing industry-wide interest and adoption,” says Richard Brown, VP of International Marketing, VIA Technologies Inc. “The results also provide invaluable information on how we can further enhance our services and offerings to the market.”

You can download a deck with expanded results here …

I know VIA from doing some work with the Taipei-based company. They’re already in these markets and have a very nice set of genuinely commercial-grade Android players. The growing sense, based on canvassing a lot of the Android vendor base, is that while the industry and end-users had a couple of “Squirrel!” moments when SoC displays and Chromeboxes came along, there’s renewed interest and confidence as the OS matures and reliable hardware manufacturers have been identified.

I’m putting together a substantial report on Android and have already heard from more than 15 companies. If you have a point of view, please send me a note, as your ideas and opinions are welcomed.

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Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

Decade-old blog about digital signage and related tech, written by industry consultant and shit-disturber Dave Haynes.
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