Projects: Augmented Reality Video Wall Fills French Grocery Carts In Surprising Ways

U-Reality-Cart-1-962x644

Via PSFK

This is a clever use of augmented reality that happily doesn’t require the experience to happen through the lens of a smartphone screen.

The French supermarket chain Système U used gesture cameras, software and a large video wall at a store to deliver a fun way of communicating the origins of some of its key products.  When shoppers pass a screen with their cart, animations are triggered that map to the dimensions of the cart, based on a key product shoppers have in the cart. How the system reads that information, I dunno, nor what happens when multiple carts pass at once.

 


TBWA Paris, DAN Paris pour Système U… by strategies-creations

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

Decade-old blog about digital signage and related tech, written by industry consultant and shit-disturber Dave Haynes.
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