There are several levels of creative in digital signage, with high-quality original work at the pointy top of the pyramid, and pure commodity – “On Sale Now” stuff – at the broad bottom.
In the middle is a vast range of material that needs to get done in the SMB market, and there’s a surprising lack of of options for doing so. Software cos, solutions providers and integrators COULD do it, but that’s not typically a business they want to built and support. However, they’d pretty happily re-sell creative if it wasn’t any harder than selling a display mount.
That’s the idea behind a free webinar I am running next week, with Toronto solutions provider L Squared. The June 30th webinar, from 1-2 Eastern, will walk through how companies that don’t do creative can either do it using the DIY video generation tool Spotomate, or have a team working with Spotomate do all the heavy lifting and produce creative people like integrators can resell and put healthy margins on.
My walk around InfoComm last week – 950 exhibitors in pro AV and NOT ONE that did creative as their primary focus – convinced me there’s a market for reselling creatuve services.
This is the sort of thing Spotomate can generate in a matter of minutes …