Quebec’s Vif Tele Acquires SMS Capabilities


Montreal-based VIF Télé, which runs and manages signage networks in the Quebec market, has expanded its service offering by acquiring the operations of a company that does SMS send-outs and tracking.

Taking on SMS Looky allows VIF Télé to offer a system for managing the simultaneous sending, receiving and tracking of text messages to targeted, opted-in audiences. To complete the SMS Looky platform, VIF Télé will offer related services in content production, reporting and mobile app development.

VIF Télé was started about 10 years ago by Benoit Johnson and does work for Sobeys (IGA), RONA, Banque Laurentienne, Laboratoires Biron and Rôtisseries Au Coq over about 400 sites around the province.

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
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