Projects: CAA Store Lounge Gets Wrap-around Digital Wall


Maybe five minutes up the road from my world HQ and Live Bait shop is a new Canadian Automobile Association office, with a shiny new, very nice 90-degree video wall.

The CAA store just opened this spring in Burlington, and the centrepiece for this new CAA concept store design is a nine-screen wrap-around video wall. There are more screens around the store functioning as digital posters.

The CAA’s Karen Vothknecht says the set-up, using ADFLOW‘s content management platform, is delivering on Wow Factor, but also making a more tangible impact. “Several customers have already commented about products and services they had not known about previously!”

Easy job for ADFLOW, which has its main office just around the corner from the CAA store.

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes


12+ year-old blog and podcast about digital signage & related tech, written by industry consultant, analyst & bullshit filter Dave Haynes.
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