NEC has announced its VUKUNET Digital OOH ad-serving platform has been installed in 100,000 since the platform launched in 2009, and it has delivered some 1.8 billion ad impressions a month.
The system connects agencies, ad trading desks and online demand-side media-buying platforms with network operators who use VUKUNET. The NEC system facilitates the execution of ad campaign planning, flighting, proof-of-performance delivery, and reconciliation of payments.
“The rate at which consumers are being exposed to DOOH media is growing quickly, and will only continue to grow as the media ecosystem transitions. We are excited about the opportunity it allows to reach consumers with relevant messaging in locations that matter,” says Jim Caruso, Vice President of Product Strategy at Varick Media Management, in a press release. “VUKUNET is making that task easier.”
Doctors’ offices, health clubs, office buildings, movie theaters and retailers are just some of the entities maximizing investments in their digital signage networks and realizing incremental revenue growth through advertising. VUKUNET makes it easier to connect the screens that have time/space available on their networks with advertisers.
VUKUNET delivers all of the services found in traditional and online ad buying, including detailed demographics data, network ad rates, network inventories, order execution, creative delivery, campaign proof-of-performance, reporting, and payments.
“While VUKUNET automates the DOOH advertising process, we also take very seriously our role as consultants to our target audiences,” says Mike Zmuda, Director of VUKUNET Global Systems and Operations. “That means guiding media buyers and network operators to realize the full benefits of VUKUNET. Even though many people are new to the burgeoning trend of programmatic DOOH advertising, VUKUNET takes the guess work out of the process.”
There will be lots of skeptics out there, given we’re in an industry that hears no end of inflated numbers and claims of greatness. So I asked NEC.
Zmuda sent me back a spreadsheet. With numbers. Broken down by locale.
There are actually 114,775 locations installed – the biggest numbers in bars, doctors offices and gas stations. Bars, malls and gas stations drive the most impressions.