Signagelive is in the program’s Technology Track, identified as being “for partners who create products and solutions that complement, enhance or extend the reach or functionality of Google for Work and Education products.”
This is a more formalized relationship than some other companies have so far developed with Google. At least 10 CMS platforms have developed or tweaked solutions so that they can play out content using the cloud-based family of low-cost Chromebox players, but those companies can develop to run signage player apps using Chrome without any direct input or involvement of Google.
Google generates revenue from digital signage activities by encouraging the use of its fee-based – perpetual or annual – Chrome management console software.
This TechCrunch piece from last year gives an overview of how the partner program works. The set-up gives Signagelive access to Google’s partner ecosystem. CEO Jason Cremins suspects his is the first company to get accredited, though he expects others to follow.
Signagelive for Chrome licences will be bundled with Chromebox and Google Chrome Management licenses through major distributors and resellers globally.