Projects: Airport Services Operator Using Digital Signage To Drive Services


Cutter Aviation is the world’s oldest continually family-owned Fixed Base Operator (think airport within an airport) and aviation service company, with ops at eight major airports in California, Arizona, New Mexico, Colorado, and Texas.

The company does a range of services for aircraft owners coming in and going out of these sites, as well as sells planes.

Cutter has started using signage to elevate the brand and experience at their locations. “We want to WOW our guests from the moment they step in the lobby,” says Genaro Sanchez, Cutter Aviation’s Director of Marketing & Communications.

The screens, says Sanchez in a case study with software vendor MVIX, are also used as virtual assistants to entertain clients as they wait, promote additional services, display product pictures and videos, as well as promote aircraft inventory. Cutter develops content and manages all the installed sites out of an office in Phoenix.


Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes


12+ year-old blog and podcast about digital signage & related tech, written by industry consultant, analyst & bullshit filter Dave Haynes.
RT @AyudaSystems: We are currently recruiting a Marketing Communications Guru to join our great team at @Ayudasystems. Pls share if you kno… - 12 hours ago
Dave Haynes