InfoComm Profiles: Why Do You Go Or Why Do You Show?


I had maybe 20 or so companies take up my offer for free blog love and promotion ahead of DSE in March, the companies answering a set of questions about what attendees should expect to see at their booth. I’m stumped as to why more people wouldn’t take that up, but …

Last week I was asked by a couple of different companies about doing something similar for InfoComm, which is coming up quickly in mid-June in muggy Orlando, Florida. So I thought I’d give this another crack.

I’m offering up two things:

1 – If you have a booth, why should people come by …

2 – If you are there as an attendee, what are you looking for and why …

Here’s the questions for each, and you can email responses to me at dave AT

I’ll need pix and/or logos to illustrate the post. There’s no charge.


1 -Why do people going to InfoComm need to put your company on their Must See list of booths?

2 – What’s your big marketing message to attendees, and what’s it all about?

3 – What’s the ideal profile of attendees walking into your booth?

4 – How has the digital signage business changed for your company in the past 12-24 months, if it has?

5 – Any advice for first-time attendees?


1 – How many years have you been going to InfoComm?

2 – What are you looking for when you go?

3 – Do you just walk the floor or do you hit any education sessions?

4 – What are the biggest changes you’ve seen in the industry, and where do you see things going?

5 – Do you prefer Orlando or Vegas?



Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes


11+ year-old blog (and now podcast) about digital signage and related tech, written by industry consultant, analyst and bullshit filter Dave Haynes.
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