Here’s an interesting use-case for projection mapping – crowd control.
Canada’s Wonderland – a big theme park on Toronto’s outskirts – does a nightly projection mapping show on the park’s fake mountain structure near the entry/exit gates.
It closes the park’s evening, and pulls people from all over the park to see the mountain transformed. It’s good entertainment, but what the park operators have found is that it is a fabulous way to get people out of the park quickly at the end of the night.
Most people hanging around until closing are hanging around to see that projection, and when it is done, they are steps away from the exit gate and gone. Previously, at closing time it might take an hour for staff to prowl the park and send any stragglers on their way.
Shorter closing times cuts total staffing hours, which is good news for any CFO.
A sales manager from Christie Digital – guy named Geoff Chick – related this in a 30-minute presentation this morning at a Synnex Canada solutions event in Toronto.
I also did a 30-minute piece at the event, talking about the evolving sector, and juggling pineapples.