Crickets In The Holoroom

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I did not realize the whiz-bang Lowes Holoroom augmented reality design thingie that is being tested in some Canadian stores was just up the road from me at the local DIY palace. But I bumped into it this weekend in my quest for other home repair stuff.

Lotsa PR buzz. No people.

It was high noon on a sunny Saturday – what I would assume is rush hour in the DIY home improvement business – and the room was empty, and no one in sight to talk to about imagineering my kitchen reno via augmented reality.

I was skeptical about the applicability of this thing, and seeing it up close certainly hasn’t changed my point of view. AR stuff gets a lot of tech media attention, but I’m just not convinced people want to imagine a larger space through the lens of 10-inch tablet screen.

Or why they need a larger dolled-up room to see 3D renderings and a 360 view you could just flat do on a tablet or a larger flat panel.

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Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

11+ year-old blog (and now podcast) about digital signage and related tech, written by industry consultant, analyst and bullshit filter Dave Haynes.
Good Lord. Addressable digital signage displays over every player locker at Texas Longhorn s football locker room. https://t.co/4YCy0XhJHn - 17 hours ago
Dave Haynes