Crickets In The Holoroom

holoroom1

I did not realize the whiz-bang Lowes Holoroom augmented reality design thingie that is being tested in some Canadian stores was just up the road from me at the local DIY palace. But I bumped into it this weekend in my quest for other home repair stuff.

Lotsa PR buzz. No people.

It was high noon on a sunny Saturday – what I would assume is rush hour in the DIY home improvement business – and the room was empty, and no one in sight to talk to about imagineering my kitchen reno via augmented reality.

I was skeptical about the applicability of this thing, and seeing it up close certainly hasn’t changed my point of view. AR stuff gets a lot of tech media attention, but I’m just not convinced people want to imagine a larger space through the lens of 10-inch tablet screen.

Or why they need a larger dolled-up room to see 3D renderings and a 360 view you could just flat do on a tablet or a larger flat panel.

holoroom2

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

Decade-old blog about digital signage and related tech, written by industry consultant and shit-disturber Dave Haynes.
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