The entry-level software options keep coming for digital signage – even though it is very easily argued supply vs demand thing went way off kilter years ago.
The latest entrant in this crowded field is The TV Sign, a new Android-driven, browser-based CMS out of Erie, PA, just west of Buffalo, NY.
The SaaS-based product uses little Android HDMI sticks that will plug into the back of pretty much any flat panel display via the HDMI port. The system uses drag and drop tools for creating and scheduling content, and like many platforms handles things like RSS feeds and social media integration.
The TV Sign charges a one-time $100 setup fee which includes the Android media player/stick. After that, the SaaS fee is $50 per month, with no long-term contract required.
I suggested to the company that $50 was way on the high side for SaaS these days, like way high. But the company argues it offers “a unique and very easy to use drag and drop signage creator” and also provides excellent support and a guarantee on the player stick.
The marketplace will decide, but in a business where entry-level SaaS services are free or $10 or less a month, $50 is going to be a hard sell.