Nielsen Screen Wars Research Dissects TV Everywhere Phenomenon

Nielsen screen wars

If your business is about competing for eyeballs and ad dollars in digital OOH, you’ll probably find piles of useful insights and data in this new report from Nielsen that looks at the video everywhere phenomenon – analyzing how people watch video in and outside the home, and breaking it down by regions.

Not surprisingly, habits vary by regions (watching video on phones in N. America could bankrupt you, but not is places like S. Korea). The research also shows, again to no real surprise, that habits also vary by age group.

TV is still dominant, but the Nielsen research shows there are endless alternatives and how it is clear some have traction.

It’s a free download.

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

Decade-old blog about digital signage and related tech, written by industry consultant and shit-disturber Dave Haynes.
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