Projects: Murad’s Digital-Filled LA Flagship Store

Photos by Thomas Story and Henniker Photography

Photos by Thomas Story and Henniker Photography

Last fall the skin care firm Murad opened a 1,500 square-foot storefront on W. 3rd Street in Los Angeles that serves as the brand’s global flagship retail location.

For a little shop it has a LOT of digital – and nicely executed at that. The digital finds its place without being overpowering, and the tiled displays is a good use of what was probably a dead zone on that structural bulkhead.

The AV side was put together by Mood Media and you can see from the pix a series of tablets at eye-height along the walls, enclosed in Armodilo fixtures.

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Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

12+ year-old blog and podcast about digital signage & related tech, written by industry consultant, analyst & bullshit filter Dave Haynes.
I continue to be somewhat bewildered as to why #DOOH companies/orgs genuinely need to be there … it’s not like the… https://t.co/uxbotJDM86 - 60 mins ago
Dave Haynes

1 Comment

  • Brandie Patterson says:

    I like the pictures. I am very impressed with the overall design. This shows how chic and understated digital signage can be, but still deliver the “Wow Factor”.

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