Iconic LAX Digital Tower Starts Sharing Experiential Media Time With Advertising

April 13, 2015 by Dave Haynes

It seems all that incredible digital in the LAX International Terminal – done by Moment Factory and Digital Kitchen – will have to share air time with content that pays the bills.

JCDecaux has sold one of the first digital outdoor sponsorship campaigns on the digital clock tower in the post security area – marketing a Tiffany & Co. men’s timepiece collection just as Apple releases its digital watch.

The tower – which surrounds an elevator column – stands 72-feet tall and reaches all departing travellers and dominates the terminal’s great hall.

Too bad it can’t just be experiential, but that experiential comes at a massive creative cost – and I suspect travelers would rather see ads pay for it than airport taxes/user fees.