Capital Networks Targets Rival Scala’s Customers With Trade-In Program

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Ask most people who sell signage software and they’ll confirm replacing incumbent software providers is a substantial part of their month to month business.

Sometimes it is service quality. Sometimes one glitch too many. A push on pricing. Or even just personality clashes.

The software guys sell against each other every day in a quest to be that replacement vendor, but the effort tends to be verbal and reflected in things like pricing and feature comparison grids. So it’s interesting to see a software vendor come out and just flat promote that if you drop one software platform and use ours, we’ll do a special deal. It’s certainly the first time I’ve seen it.

Toronto-based Capital Networks has announced a software trade-in program specifically targeted at users of Malvern, PA-based Scala’s content management software. “For a limited time,” says a news release, “existing Scala software users looking to upgrade to Audience can receive a generous trade-in allowance. To qualify, simply send an email that you are thinking about an upgrade in 2015.”

For further information, without any obligation just send an email to: [email protected]

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

11+ year-old blog (and now podcast) about digital signage and related tech, written by industry consultant, analyst and bullshit filter Dave Haynes.
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