Me and the boss took a side trip to Los Angeles several days ahead of DSE, for a few reasons:
- Get the f#ck out of the cold and snow;
- Take some meetings;
- Let her see LA for the 1st time.
We did some obligatory sightseeing, including the freak show sidewalk scene in Hollywood, where we ducked into a tourist shop for some water and I noticed there were LED screens EVERYWHERE.
This is a store called LA LA LAND that caters specifically to star-struck, souvenir-hungry tourists – with 32,000 sq.ft. of retail on Hollywood Boulevard, next to Madame Tussauds museum and the old Chinese Theatre. It’s very powerful visually and nicely put together. Where most souvenir shops are junk piles, this place feels like a duty free shop, with some some very bright lighting.
The project was put together by the Israeli firm AVS Creative and includes a giant main screen, LED screens shaped as logo letters, 16 columns wrapped in low rez LEDs and one 2.5m diameter LED ball at the cash area that opens and closes dynamically.
The displays are all sync’d and running custom content. Here’s a video that does a good job of showing the install and utterly butchers Tove Lo’s song Habits.