Stephanie Gutnik, BroadSign
Why do people going to DSE need to put your company on their Must See list of booths?
BroadSign takes DSE seriously and we have a booth/delegation to prove it. Our international sales team, support specialists, marketing crew and department heads will be present to answer product, partner and industry-related questions. For the first time in several years, we will also be giving demos of our digital signage software features right on the floor with handheld Microsoft Surfaces. Those who participate will be entered to win a Microsoft Surface of their own, with the draw taking place midday on Thursday.
What’s your big marketing message to attendees, and what’s it all about?
On one hand, we will be going back to basics by focusing on the benefits of our automated software platform. This is essentially what creates the “BroadSign Difference” and we need to ensure attendees understand what a campaign-based approach brings to their networks as opposed to traditional playlist management.
On the other hand, we’re armed and ready to demonstrate how BroadSign is pushing the envelope. Our integration with Quividi to provide automated audience measurement will be incorporated in the demos, programmatic and mobile are on the agenda, and an announcement related to our line of smart media players is in store.
What’s the ideal profile of attendees walking into your booth?
We find that networks realize their need for an automated and robust software when they begin to scale from managing a handful of screens to several dozen (and beyond). As such, ideal matches for BroadSign’s platform tend to have over 26 players and many of our clients operate hundreds to thousands of screens.
BroadSign is proud to be well-known as a great solution for advertising-based networks but like to remind attendees that we also have a rich supply of features catering to specific verticals.
How many years have you been doing DSE and how has it changed (if you think it has changed?) over the years?
BroadSign has exhibited at DSE since the first year it was held (in 2004?). A little over a decade later, the changes have been drastic! Digital signage, a medium that used to be a “science project” for networks to piece together has become much more straightforward due to educational efforts by the DSF and DSEG, as well as hands-on experience. Attendees are asking more specific and strategic questions which is a positive sign for our industry.
Any advice for first-time attendees?
Take advantage of the educational sessions, on floor workshops and roundtables. BroadSign is the Conference Sponsor at DSE and we urge everyone to carve out time to listen to and participate in the discussions about a wide range of topics. One that particularly caught our eye is the Digital Out-of-Home Strategy Summit on Tuesday, March 10.