Jeremy Gavin, CEO, Screenfeed
Why do people going to DSE need to put your company on their Must See list of booths?
Because we help increase viewership of screens and make them more relevant to our customers’ audience. We do this through licensed, high-quality, dynamic content that continuously updates to keep screens fresh and engages audiences who value the content.
That is our singular purpose, and we’d love to talk content with you to see if we can help. For many, we can help a great deal. Others looking for custom content we’ll point the way to the Freshwater booth.
Those we can help value that we take care of all of the licensing issues, provide a reliable feed, and MOST IMPORTANTLY we don’t just pass on data and news from third-parties, our dedicated team of digital signage content designers and developers work daily to craft innovative solutions specifically for this medium.
What’s your big marketing message to attendees, and what’s it all about?
We are now offering content based on Social Media and we’re unveling this new line of content products at DSE. So those who know us just for news, weather, short-form video, etc should come by and see our approach to social content.
Our new Social Media Apps are the first step we’re taking this year to build a library of purpose-specific ‘Content Apps’ that will be available over standard Media RSS or HTML5.
What’s the ideal profile of attendees walking into your booth?
Really everyone attending the show should be concerned about content, so they should at a minimum come by the ‘Content Show’ which is a show within the show and check out all of the providers.
We work alot with both Integrators and end-users.
Our ideal end-user profile is a corporate communications network administrator, a in-store director for a bank or retail chain, a Digital-Out-Of-Home Network, etc. We do most of our work through through partners who offer software, hardware, integration, etc. so we really enjoy talking to those already in the business to see how we can help them win more business and take care of their customers by plugging that content hole.
How many years have you been doing DSE and how has it changed (if you think it has changed?) over the years?
Time flies when you are having fun, so I can’t believe it but this is our 7th year with a booth at DSE and I attended for a couple years prior. We launched our business at DSE with a hope others would find what we dreamed up compelling and since then we’ve grown to be listed on the Inc 5000 Fastest-growing private companies in America. We really give alot of credit to DSE for building our visibility within the industry.
What has changed is there are far fewer ‘get rich quick’ guys looking to slap up screens in any convenience store they can and hope to sell advertising. There are still those we find have success on the ad-based model, but we talk to many more that are using digital signage for in-store branding in financial services, healthcare, corporate communications and other uses.
Any advice for first-time attendees?
After you get a pitch from someone about their products, ask them for recommendations on other parts of the eco-system. Ask software guys who does content well, ask content guys who has great hardware, etc. People are generally willing to share a lot of info – and if they don’t provide you good info then its a good clue they may not be the best partner.
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