Captivate Tweaks Elevator Screen Designs; Drops Network In Branding

Captivate Standard Screen -2015

The media company that has some 12,000 screens in elevators – making it among the largest digital sign deployments in North America – has monkeyed with its screen design and unveiled a new brand that drops the “Network” part of its name.

The big shifts are a new time and temperature window design to sync the visuals to weather conditions, and more full-screen content.

The company is now in more than 1,800 premier office buildings, across North America’s top urban markets.

Says a news release:

Captivate Logo- March 2015(2)The rebranding announcement comes just under one year since the company’s acquisition of Office Media Network, a strategic consolidation that leveraged the strengths of each company’s distribution, technology, media solutions and editorial content, resulting in a stronger network and a broader scope of solutions and options for Captivate’s advertising and commercial real estate business partners.

 Marc Kidd, Captivate’s Chief Executive Officer, said, “This is another exciting milestone for our company. Much like our strategic consolidation with Office Media Network last April, this rebranding will deliver significant benefits for our advertising and commercial real estate partners. Captivate delivers a prime time audience in the daytime and we wanted to contemporize the news, information and entertainment content with more impact to further engage our audience and offer our real estate partners new ways to delight their tenants. This is just the beginning of innovative enhancements to be unveiled this year and beyond, as we take our brand to new heights.”

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

Decade-old blog about digital signage and related tech, written by industry consultant and shit-disturber Dave Haynes.
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