The media company that has some 12,000 screens in elevators – making it among the largest digital sign deployments in North America – has monkeyed with its screen design and unveiled a new brand that drops the “Network” part of its name.
The big shifts are a new time and temperature window design to sync the visuals to weather conditions, and more full-screen content.
The company is now in more than 1,800 premier office buildings, across North America’s top urban markets.
Says a news release:
The rebranding announcement comes just under one year since the company’s acquisition of Office Media Network, a strategic consolidation that leveraged the strengths of each company’s distribution, technology, media solutions and editorial content, resulting in a stronger network and a broader scope of solutions and options for Captivate’s advertising and commercial real estate business partners.
Marc Kidd, Captivate’s Chief Executive Officer, said, “This is another exciting milestone for our company. Much like our strategic consolidation with Office Media Network last April, this rebranding will deliver significant benefits for our advertising and commercial real estate partners. Captivate delivers a prime time audience in the daytime and we wanted to contemporize the news, information and entertainment content with more impact to further engage our audience and offer our real estate partners new ways to delight their tenants. This is just the beginning of innovative enhancements to be unveiled this year and beyond, as we take our brand to new heights.”