DSE 2015 Booth Field Guide: Sharp Electronics

image from HardwareZone

image from HardwareZone

Gary Bailer, Sharp Electronics

Booth 1918

Why do people going to DSE need to put your company on their Must See list of booths?

As one of the top selling brands for Large Format Commercial Displays, Sharp Electronics has the #1 revenue share for 60”+ Commercial Displays, and is the #1 selling brand for 55”+ Commercial Integrated Touch Displays through U.S. B2B sales channels. At Digital Signage Expo, we continue to cement our position as a trendsetter and market leader with a technology demo of the World’s Largest 4K Ultra High-Definition Commercial LCD Display… Yes, at DSE we will be offering show attendees a peek at our latest innovation, a 120” 4K UHD Display!

The Sharp Electronics booth will offer Digital Signage Expo attendees the opportunity to experience not only our full suite of High Definition and 4K Ultra High-Definition displays, but also preview exciting new technologies never seen before. Instead of just demonstrating new “boxes”, our booth puts an added focus on interactive communication in real-life settings, empowering all attendees to Engage with Sharp.

What’s your big marketing message to attendees, and what’s it all about?

Our message for Digital Signage Expo attendees is to Engage with Sharp. We’re eager to engage with current and perspective customers of digital signage and talk to them about their needs and see how we can help them with our professional and commercial-grade displays. We also understand that none of us “sells a solution alone”. Whether you’re part of the sales channel or another technology provider, we all depend on each other to help create a total solution. A total digital signage solution including screens, mounts, cables, switchers, and software involves many different companies working in unison to address a customer need. Sharp encourages engagement with other providers, working to co-market with them through the STAR Program. In our booth, we will be highlighting a number of different providers that have helped us create a total solution.  

What’s the ideal profile of attendees walking into your booth?

As the world’s longest running trade show dedicated towards the digital signage market, Digital Signage Expo does such an excellent job of attracting the right people to the show! Specifically, we see our target audience consisting of both technology providers, anybody involved in the sales channel, and of course potential end users of Sharp digital signage solutions.   We’re looking forward to engaging with show attendees; learning about their pain points, and what Sharp can do to help.

How many years have you been doing DSE and how has it changed (if you think it has changed?) over the years?

This will be our 11th straight year exhibiting at Digital Signage Expo. Over the years, we’ve seen the show grow and evolve in terms of building out its own content and educational programs, as well as creating more interactive and engaging demonstrations. It’s one of the shows we look forward to each year as we unveil new types of digital signage, demonstrate new technology, and provide an unforgettable booth experience!

Any advice for first-time attendees? 

Our main advice is to just take in as many educational opportunities that you can and make the most of all that the show offers. It’s a more intimate setting than some of the larger shows, which allows you to really take advantage of everything that’s going on.

Be sure to stop by Booth #1918 to check out what we have to offer and Engage with Sharp. On top of that, we’ll be serving coffee all day and beer at happy hour. Who can resist that?

P.S. Wear comfortable shoes!

DSE Vendors: You can also tell 16:9 readers what you’re up to at DSE. Details here …

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

Decade-old blog about digital signage and related tech, written by industry consultant and shit-disturber Dave Haynes.
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