The ad agency Cossette is working with its client McDonald’s Canada and a Toronto interactive digital signage firm, RadiantGroup Media, on a short term promotion at a mall that bridges digital signs and smartphones.
The promotion at the second-tier mall, Dufferin Mall, encourages users to find a web app through a custom URL and play a game that sees them try to swipe digital fries from a digital poster and drop them into a french fry box on their phones. Reports TechVibes: “If the players are able to fill their phone’s fry box within 10 seconds, they receive a digital coupon on their phone that can be redeemed in the mall.
“We wanted to create a completely new way to engage with our guests,” says David Ford, Regional Communication Manager for McDonald’s Canada. “People love our fries and they love to share them, so what better way to experience our brand than sharing a fun gaming experience to win free fries?”
The promotion wraps up this week.