BA’s Magic Billboard Wins Top Global Ad Honor

June 16, 2014 by Dave Haynes

That very clever British Airways digital billboard campaign, that married real time departure data to screen visuals, just won one of the advertising world’s biggest prizes.

OgilvyOne, a business unit of Ogilvy & Mather, won the Direct Lions Grand Prix in Cannes this evening for its #lookup digital billboards.

Well-deserved, and a glimpse of where digital is going. Why just schedule a spot when you can integrate data to make it that much more relevant, targeted and timely?

  1. Dave, it is truly rewarding to see such an innovative implementation of something that is ultimately truly simple to execute, being rewarded for its boldness.

    Scala are incredibly proud to have been the platform upon which this campaign was enabled.
    It should be exciting watching what comes next to “Outdooh” this campaign.

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