BA’s Magic Billboard Wins Top Global Ad Honor

That very clever British Airways digital billboard campaign, that married real time departure data to screen visuals, just won one of the advertising world’s biggest prizes.

OgilvyOne, a business unit of Ogilvy & Mather, won the Direct Lions Grand Prix in Cannes this evening for its #lookup digital billboards.

Well-deserved, and a glimpse of where digital is going. Why just schedule a spot when you can integrate data to make it that much more relevant, targeted and timely?

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes


12+ year-old blog and podcast about digital signage & related tech, written by industry consultant, analyst & bullshit filter Dave Haynes.
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Dave Haynes

1 Comment

  • Dave, it is truly rewarding to see such an innovative implementation of something that is ultimately truly simple to execute, being rewarded for its boldness.

    Scala are incredibly proud to have been the platform upon which this campaign was enabled.
    It should be exciting watching what comes next to “Outdooh” this campaign.

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