Companies Using Video Scribing To Market Their Digital Signage Products

Video scribing is a nice, relatively inexpensive way to get product information and concepts across in a visually interesting, but familiar, way. It’s essentially whiteboard drawings captured and sped up, and given a background narrative audio track.

A few companies in this sector are using them to market their products, most recently the software company Rise Vision, which has a very solid yet genuinely free (no bait and switch BS) content management platform.

This one is for MicroSigns, which works on the outer edges of digital signage doing in-store digital screen solutions for the wireless and consumer electronics sectors.

This is one I came across for Samsung’s Smart Signage Platform.

Full video shoots are the best, but I would take these efforts anytime over the ghastly talking head videos I have seen issued here and there by companies in this sector, the worst of them by Cisco (going back two or three years).

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

11+ year-old blog (and now podcast) about digital signage and related tech, written by industry consultant, analyst and bullshit filter Dave Haynes.
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