Projects: The World’s Biggest (Virtual) Fish Tank

June 3, 2013 by Dave Haynes

I am still trying to wrap my head around the most popular show on US cable being about guys who make duck calls, and now I have to also deal with the notion of a massive and expensive Times Square media spectacular for a show about (I assume) people in the fish tank business.

To promote the on-air return National Geographic Wild TV show The Fish Tank Kings, the specialty broadcaster took over one of the bigger pieces of LED in NYC’s crossroads to run an interactive aquarium that allowed passersby to tweet questions to four fish, and see the results up on the very large screens.

The program ran this weekend.