New Aerva-Powered LED Board In Cincy Drives More Than Just Ads

April 17, 2013 by Dave Haynes

News that a software company has renewed a license to drive a big LED board is hardly a big moment, but how the board is being used makes a new press release from Boston-based Aerva interesting. It’s a lot more than a digital billboard.

Fifth Third Bank and the Cincinnati Center City Development Corporation (3CDC) have fired up a giant LED board, replacing a seven year-old unit, atop a Macy’s store in the city’s centrepiece Fountain Square.

Aerva’s AerWave software is used to manage all the usual things, but also gets used for user-generated-content like Tweets and pix to the screen, other ocial media actions, and live TV insertion. Aerva, in a news release, says during  special events where its AerTweet, Pic2Screen or other social media and mobile widgets are used, Aerva’s moderation Web Interface allows Fountain Square staff to approve or reject content.

3CDC uses AerWave to broadcast event graphics and live feeds during programming on the Square, to show Reds and Bengals games during tailgate parties, and to promote other non-profit events and productions around downtown.