BroadSign seems to be well on the way from clawing itself back from the Chapter 11 brink a year ago, releasing a very nice Android solution at DSE and announcing a very large account win today involving Outcast Media, which does advertising and programming on gas pumps and fitness center screens.
The combined network involves nearly 19,000 screens in 120 DMAs (though it won’t be that many software licenses as one player may drive several screens). Regardless, it’s a lot of new licenses for BroadSign and a lot of lost ones for Scala, which was the software vendor of record.
“With one of the smartest TV networks in the marketplace, Outcast needed a robust platform driven by innovation. We evaluated a series of vendors which resulted in a clear win for BroadSign,” says Outcast’s CEO and co-founder, Matthew Stoudt. “We saw that its highly intuitive and scalable platform and industry-leading team made the best choice for our fast-growing TV network.”
BroadSign is and always has been focused on large, targeted Digital OOH networks, so this deal is well-suited. I don’t have a lot of enthusiasm for the whole gas pump media thing, but these guys have been around for a long time. If they are in a position to do software refreshes, something’s evidently working.