Video: 2XM Demos Multi-Platform Interactive Retailing

There is a digital conference called DX3 on this week in Toronto and I unfortunately haven’t had the free time to tear down there and have a look, as I did last year.

It’s too bad, because one of the companies I wanted to catch up with there is 2XM Interactive from Montreal, which some nice stuff last year and has really upped their game a year later.

I’m not even sure how all this works, but the bit in the video that really intrigued me is how using a smartphone camera to shoot a poster image then makes that poster have new layers of images when viewed on the phone screen. Look at 0:52 seconds.

The company has a booth at DX3, showing a shelf-edge iPad retailing product called Third Shelf. So if you are there today, have a look.





Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes


11+ year-old blog (and now podcast) about digital signage and related tech, written by industry consultant, analyst and bullshit filter Dave Haynes.
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