Building The List: Who Does Digital Signage Creative?

I get asked all the time about who to talk to about digital signage creative, and I always say it’s a surprisingly short list. There are very, very few companies whose primary business is producing creative for digitally-networked screens.

So I thought I would build up the list, and share it around here.

There are a few categories, and a few that don’t count. I’m not looking for software and services companies that have creative people on staff or contract. I’m not looking for syndicated content companies. And I am not looking for creative shops that would do digital signage if it fell in their collective laps. Some of the best creative seen in this space gets done by companies that rarely or ever use the term digital signage.

I’m looking here for the pure play (or as close as it gets) guys who are a day to day part of the ecosystem and spend much of or all their time producing creative work that shows up on digital signage screens as ads or other content.

I assume I am forgetting some companies, and looking for people to chime in and I will add (if they do indeed fit). Send me notes or use the comments to add your two cents.

Creative Shops

Alchemy

Amigo

Arsenal Media

Blink Multimedia

Blue Pony

Flixio Studios

Gilmore Group

Grand Visual

Saddle Ranch Digital

2Hemispheres

Templated/Automated

Met Hodder’s ScreenGuru

Visible Spectrum

Wave

Interactive

Insteo

Jezam Interactive

Unified Field

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photo credit: vancouverfilmschool via photo pin cc

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of the Sixteen:Nine blog. He is a well-known figure in the digital signage and Digital Out Of Home sectors and runs a pair of companies, The Preset Group and pressDOOH.
Dave Haynes

@sixteennine

Long-running blog about digital signage, DOOH and emerging media, by industry consultant and shit-disturber Dave Haynes
So far liking @prunderground for press rls service. Like PRweb but set-up a GIANT pain in butt. This service: easy, intuitive - 12 hours ago
Dave Haynes

10 Comments

  • Reply August 29, 2012

    Eric Schmidt

    It would also be interesting to find out if there are divisions within companies that are beginning to address digital signage initiatives. I see a lot of organizations putting signage up, only a few of which are paying close attention to their content strategies – especially long term.

  • Reply August 29, 2012

    David Drain

    Thanks for doing this. I get asked this question every now and then, so I will probably start pointing them here.

    I note signagelive has a list on their website:
    http://www.signagelive.com/index.php/partners/content-providers/

    Some you have, others fall into the syndicated content category. You might consider adding 2hemispheres and Grand Visual.

    Alpha Video has a division that creates content called Alpha Creative Services.

  • Reply August 30, 2012

    Juan Carlos Garci

    IMVINET Is a fully integrated Digital Signage company and has a staff of developers and designers that create content for our Digital Signage clients. Digital Signage is a new media and its content must be created and personalized for each audience and client, creating maximum impact. DS is not TV or a pasive PowerPoint presentation, all content created for DS must be fresh, updated in real time, and must integrate with the audience. Therefore, we have develop animations that our clients can update thru a simple web interface or animation that get updated thru the use of information from DataBases, WEB, SocialMedia, etc… Please check our website http://www.imvinet.com for more information.

  • Reply August 30, 2012

    Dave Haynes

    Thanks Juan

    Your firm is among many of possibly most companies that offer software and services, including content. I’m looking to build a list of companies that started and operate with creative content in mind, as opposed to those companies that include creative capabilities.

    Dave H

  • Reply September 1, 2012

    Mike Jerugim

    Jezam Interactive does interactive digital signage creative for hotels, trade shows, public spaces, museums, education, real estate, conferences, B2B and SMEs. Both large format and mobile, with transmedia and social media strategies behind them.

    http://www.jezaminteractive.com

  • Reply September 1, 2012

    Dave Haynes

    Thanks Mike

    Based on what I saw I have added you to the list under interactive

  • Reply September 4, 2012

    Yvonne Quinones

    Don’t forget to add GilmoreMedia!

    GilmoreGroup designed and managed implementation of the largest digital video spectacular in Times Square. The Walgreens Times Square Spectacular, totaling over 41,000 square feet was designed to unify 8 separate ‘billboard’ properties on the building and create an unforgettable branding statement for Walgreens. GilmoreMedia is currently managing operations and developing all the multimedia content for display on the screen.
    http://www.gilmoregroup.com/Work/ooh_walgreens.html

  • Reply September 5, 2012

    Dave Haynes

    Yvonne, I have added your firm, as well as Unified Field under interactive

  • Reply September 5, 2012

    Yvonne Quinones

    Thank you, Dave!

  • Reply September 10, 2012

    Neal Kielar

    Dave,

    A welcome resource to the industry. Thanks for including Met|Hodder’s ScreenGuru cloud-based content platform. We’ve just added the ability to exchange audio files as a message-building asset. Have to keep on innovating!

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