Old Airport Dot Boards Go On Steroids, Get Interactive

There’s not a lot of new in this sector, so it’s fascinating to at least learn of a project that takes old technology, tweaks the hell out of it,  and makes it new and very interesting.

A Brooklyn-based interactive team called Breakfast has used the electromagnetic fot ticker boards that you may have seen at rail stations and airports and turned them into fully interactive windows.

To launch a new crime show on the TNT cable network, the company was hired to install 23 12-foot electromagnetic panels in empty retail space at New york’s Herald Square. The company monkeyed with the wiring and wrote new software to make the black and white dots in these panels switch 15 times faster than they normally do. That allows them to make the units interactive – with cameras/sensors mounted at the bottoms picking up movements and gestures and affecting the content on display.

If you have been around these things you also know the plastic dots make a chattering noise when things change, which is interesting in itself.

It’s very clever in an ambient, experiential kind of way. This is no replacement, at all, for video walls. But its own special application thing.

The display is there until July 29th.

As spotted in Engadget.

 

 

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of the Sixteen:Nine blog. He is a well-known figure in the digital signage and Digital Out Of Home sectors and runs a pair of companies, The Preset Group and pressDOOH.
Dave Haynes

@sixteennine

Long-running blog about digital signage, DOOH and emerging media, by industry consultant and shit-disturber Dave Haynes
Report: #RaspberryPi group working on touchscreen unit. Target release late this year or early next http://t.co/tr9NXUcN3F via @TechCrunch - 2 hours ago
Dave Haynes
Dave Haynes

Latest posts by Dave Haynes (see all)

1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>