DPAA Adds NEC, BroadSign Heads To Board

July 11, 2012 by Dave Haynes

As they said they would do, back In April, the Digital Place-based Advertising Association (aka DPAA) has added two elected industry suppliers to its board of directors.

Brian Dusho, president and CEO of BroadSign International, and Pierre Richer, president & CEO of NEC Display Solutions, are now part of the inner circle at the organization charged with building awareness and adoption of the ad medium.

The two make sense, as Brian’s software firm is by far the most focused among the mob on ad-based networks, while Pierre’s company, via Vukunet, has invested heavily in money and resources in trying to make the ad-based model work for networks.

The other display vendors will happily sell you displays, but have little or no skin, and certainly no activity, on the ad side of this business.

“The addition of Brian and Pierre to our board  broadens our base of expertise and is certain to lead to more robust discussions on issues of interest to all parties in the digital place-based media landscape,” says Sue Danaher, president & CEO of DPAA. “This is a significant step forward for our organization and the digital place-based media industry.”

“There is still much work that needs to be done for advertisers and agencies to realize the full potential of our medium,” says Richer, “but I’m confident the DPAA and its members will continue to rise to the occasion and promote the full benefits of digital place-based advertising.”