Belgian Travel Agency Makes The World Its Video Wall

Hat tip to OOH-TV for spotting this the other day …

Video walls seem to be an area of genuine growth in this sector, owing a lot to thinning seams and also to lowered costs. But apart from some interesting stuff done at trade shows, how often have you seen a deployed video wall (setting MicroTiles aside) that wasn’t a big four-cornered rectangle.

Right. Almost never.

So that’s why it was so refreshing to read about the Belgian travel agency Connections trying something very different at a concept store in Antwerp. It has 19 screens shaped into a world map in a wall, with a background image showing the continents and overlays showing photos, videos, social media feeds and live data – all related to travel and destinations.

It’s very clever and different. I can’t say I am blown away by the programming, which seems pretty pedestrian. But it’s a good foundation to build off, and with experience, it’s likely that will improve.

The project was put together by a company called ThisPlays2 and YCD’s software is being used to drive the wall.\

I like.

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of the Sixteen:Nine blog. He is a well-known figure in the digital signage and Digital Out Of Home sectors and runs a pair of companies, The Preset Group and pressDOOH.
Dave Haynes

@sixteennine

Long-running blog about digital signage, DOOH and emerging media, by industry consultant and shit-disturber Dave Haynes
Projects: Wayfinding At Montreal's World Trade Centre - http://t.co/FlsTkx6QdL http://t.co/dD7CqdKXS2 - 4 hours ago
Dave Haynes

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