Big Screen Augmented Reality Lets People Interact With Virtual Disney Characters

Kris Matheson, the director of sales and marketing at Artisan Complete, sent me a note pointing to a recent big LED board iteration of augmented reality for Disney. Running a jumbo board in NY’s Times Square, people had the opportunity to interact with virtual Disney characters.

The concept is not new, but as you might expect from Disney, the creative execution is really well done.

That said, while many of the people look like genuine passers-by, there are a few in there who have a whiff of casting agent about them.

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

11+ year-old blog (and now podcast) about digital signage and related tech, written by industry consultant, analyst and bullshit filter Dave Haynes.
@LoneStarDigital not a lot to go on, but maybe @Iadea’s AnyTiles? Userful software? You can sync SoC displays … - 11 hours ago
Dave Haynes