Digital signage privacy issues

July 15, 2009 by Dave Haynes

I’m frankly surprised at the lack of debate over privacy issues in the Digital OOH industry, which seems to be taking the position of lying low and it will go away. I agree with Ken that those with a vested interest in serving up relevant ads, promotions and other content using facial recognition and similar methods should be taking a more proactive role in explaining the technology. Privacy is a Big Brother issue and will be getting BIGGER – you can bet on it!