Strategy's DOOH event, with CODA, cancelled

April 16, 2009 by Dave Haynes

The Strategy magazine digital out of home event that was planned for next week in Toronto has been canceled due to weak ticket sales.

It’s unfortunate because there was a pretty good roster of ad-oriented speakers lined up, and Canadian Out-of-home Digital Association board member Peter Irwin had worked his butt off to get this pulled together with event organizer Strategy magazine. It was a Strategy event through and through, but CODA had a big influence on how it would come together. Both Strategy and CODA were prepared to shut it down if the sales and sponsorship levels weren’t there.

This is a busy time of year for events, and with budgets tight and a lot of marketing directors hiding under their desks when the accountants are about, the cancellation is no surprise. Better times are ahead, but I’d imagine it’s pretty hard these days to get budget approved even for local events, never mind ones people need to travel to.

It probably didn’t help that MediaPost’s own DOOH Forum and Expo is on next week in NYC, and I know some locals going to that. 

CODA is still busily planning its own breakfast series and there will be news on those soon.