Engaging at the bus stop

April 29, 2007 by Dave Haynes

Nokia’s smartphone, the n95, is being peddled in London using what sound like very cool bus shelter screens.

The application uses a take-off on an old tile matching game — probably driven by Flash — to get and keep transit riders’ attention.

The conference I was at last week had endless pleas to make signs more engaging. This certainly fits that bill. But judging from the video, the Nokia brand isn’t exactly prevalent.

I had no luck embedding the video, so click here to view it.